Having launched as a shirt specialist in Glasgow in 1988, Ted Baker quickly became the place to buy the best contemporary men’s shirting around. From the beginning, Ted Baker had a very clear, unswerving focus on quality, and attention-to-detail, all delivered with a quirky sense of humour. What other brand would give away Paxo stuffing at Christmas, or a can of chocolate bunny hotpot for Easter? The out-of-the-ordinary marketing campaigns gained the quickly growing brand the title, ‘No Ordinary Designer Label.’
Today, Ted Baker has a multitude of locations across the globe, from Australia and the USA to Asia and the Middle East. They’ve brought their irreverent touch to everything from menswear and womenswear to fragrances, footwear and eyewear. Visit www.tedbaker.com for more information. | 
Ted Baker, the fast-growing British designer brand, is rolling-out new point-of-sale and retail management software, Yourcegid Retail, to help support its expansion in Asia. Yourcegid Retail is expected to make dealing with complicated tax regimes and customer service in local languages more straightforward. The initial implementation of the stores in Hong Kong was completed just in time for the busy Christmas trading period and ahead of the opening of its first stores in mainland China early this year.
The retailer also plans to take advantage of other Cegid features to help better align the business with certain country-specific needs. For instance, higher levels of in store service in Asia often requires more sophisticated Customer Relationship Management (CRM) and VIP tools, with gift card and loyalty schemes possibly being explored in the future. Steer also acknowledged the need for building new data centres in the US and Hong Kong to support the growing business and speed up data transfer. 
